Download Strategic Account Planning Case Study

Analog Devices, a world leader in high-performance integrated circuits, and the Whitespace Consulting Group share their approach to the strategic account planning process and discuss the challenges and rewards of implementing a strategic account planning program in a global team environment.

Learn the benefits of making strategic account planning an organizational core competency:

Optimize cross-functional global teaming for customer knowledge sharing and decision making

Gain a better understanding of selling cultures and customer buying practices within remote geographical account teams

Respond quicker to customer requirement requests through improved coordination, consistency, and availablity of global resources

Conduct more accurate bottom-up product planning and account forecasting

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