ITSMA
ITSMA helps B2B companies market and sell services and solutions more effectively. They are a research-based membership organization that works with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. Their custom research, consulting, and training covers topics such as: account-based marketing, brand positioning, thought leadership marketing, loyalty and net promoter, sales enablement, social media, and solutions marketing. http://www.itsma.com